UX Lead with 15+ years expertise in delivering user-centred design across large-scale digital products.
Leveraging my experience across UX, content strategy and technology, I’ve built and led agile teams to create bold digital products and reimagined and rebuilt existing ones. From architecting multilingual eCommerce platforms to designing SaaS products, ePOS software and design systems, I deliver accessible and scalable products realised through the combination of experience, leadership and collaboration.
Passionate about users, I advocate tirelessly for accessibility and usability across all levels of business.
Core skillset & tools
- UX design
- UX research
- Usability testing
- User stories & personas
- User journey mapping
- Iterative UI design
- Data visualisation
- Prototyping
- Design systems
- Product design
- Information architecture
- Software (iOS, Android) design
- Branding & identity
- Typography
- Global team collaboration
- Insights & analysis
- Design thinking
- Agile methodology
- Team leadership
- Stakeholder management
- Cross-functional teamwork
- Sketch / Figma / XD
- Invision / Axure
